Our SME Partners
KNOW
ABOUT US
Hills Digital is all about tailored marketing...
We understand that every business is unique. That’s why we take the time to delve deep into understanding your specific needs and strengths.
We work hand-in-hand with you to pinpoint what sets your business apart, turning those insights into a powerful brand identity. Our customized approach integrates sales funnels, brand development, social media enhancement, strategic marketing, website design, display advertising, and SEO.
The result? A superior impact and increased return on investment.
OUR PARTNERS
Our Services
From bespoke website creation and dynamic digital marketing to distinctive branding and social media strategies, we provide a full suite of services designed to propel your business to the forefront of the digital realm.
Digital Marketing
SEO
We boast of developing a search engine optimisation service that is both ethical and results-driven for health brands.
Paid Marketing
We do high-level paid marketing ads wherein we define the target customer and buy social media and search engine ads based on criteria ranging from location, search terms, interests, demographics, previous purchases, and other pages visited.
Content Marketing
Website Design
Let our designers and digital marketing strategist sit down to create top website designs that inspire and motivate action all while giving an all-encompassing journey to your audience that converts to action.
It all starts with creating clear, consistent, coherent visual and verbal guidelines for a unique brand experience. Let us make a brand book for you that illustrates the ins and outs of your brand DNA.
Frequently asked questions
A digital marketer is responsible for using digital channels, platforms, and strategies to promote a brand, product, or service to a target audience. Their tasks include:
- Creating online marketing campaigns.
- Managing the company's website and its content.
- Engaging with followers on social media platforms.
- Monitoring and analyzing metrics to assess campaign performance.
- Implementing SEO strategies to boost organic traffic.
- Running online advertising campaigns (e.g., PPC, display ads).
- Collaborating with content creators and designers to produce digital content.
- Keeping up with the latest digital marketing trends and tools.
The 7 C's of digital marketing are a set of principles that serve as a guideline for effective marketing in the digital age. They are:
- Customer: Understand and prioritize the needs and wants of your audience.
- Context: Ensure your marketing is relevant to the platform or channel you're using.
- Content: Deliver valuable, high-quality, and relevant content to your audience.
- Community: Build and nurture online communities where your customers can engage and interact.
- Commerce: Streamline the buying process, making it easy for customers to make a purchase online.
- Connection: Use tools and strategies to connect with and engage your audience, such as email marketing or social media engagement.
- Conversion: Implement strategies to convert visitors into customers, maximizing your ROI.
Starting with digital marketing involves the following steps:
- Education & Training: Familiarize yourself with the basics of digital marketing through online courses, workshops, or formal education.
- Set Clear Objectives: Define what you want to achieve (e.g., brand awareness, increased sales).
- Choose Your Platforms: Decide where you'll market based on where your audience is (e.g., Facebook, Google, LinkedIn).
- Develop a Strategy: Plan your content, ad campaigns, and engagement strategies.
- Create High-Quality Content: This could be blog posts, videos, infographics, etc.
- Engage & Analyze: Interact with your audience and monitor your metrics to adjust your strategies accordingly.
- Stay Updated: The digital landscape is ever-evolving. Keep learning and adapting.
The 4 main areas of digital marketing, often referred to as the "4 pillars", are:
- Search Engine Optimization (SEO): The practice of optimizing your website to rank higher on search engines, thereby increasing organic traffic.
- Content Marketing: The creation and promotion of content for the purpose of generating brand awareness, traffic growth, and lead generation.
- Social Media Marketing: Using social media platforms to promote products, services, or brands.
- Pay-per-click (PPC) Advertising: A method of driving traffic to your website by paying a publisher every time your ad is clicked, most commonly associated with Google AdWords.